I have respected Mindy Gibbins-Klein’s writings online and in magazines for some time, but only got around to reading this book over the last month when Vanessa Warwick of Property Tribes suggested it as book of the month for January. Continue reading
Tag Archives: Marketing
Purple Cow, Seth Godin
Seth Godin’s Purple Cow: Transform Your Business by Being Remarkable is not a title that first comes to mind when looking for a property book but it is a terrific insight into the way the buyers are changing. Focusing on business in general, it discusses the value of being different and doing things differently. Continue reading
Small is the New Big, Seth Godin
I’m a big fan of Seth Godin, an ex-executive at Yahoo!, and I regularly read his insightful blog. Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas handily captures some of his very best blog posts in one binding that you can take out and about with you. (I used to read books on the tube when going to work in London, this was before iPads and Wi-Fi really existed in any big way — and I still rather like ‘real’ books today, over eBooks and websites.) Continue reading