The Beermat Entrepreneur: Turn Your Good Idea into a Great Business is a well-known and popular book about taking your inspiration for a business – that you might just have jotted down on a beermat in the pub – and turning it into a reality. It addresses the “What next?” questions after you have done the jottings.
I haven’t read this, not because I don’t want to or have avoided it, but simply because others crossed my path first. Looking at the Amazon description however, it would kinda makes sense to me to read it in conjunction with Michael Gerber’s The E-Myth Revisited as it addresses some similar issues (albeit the latter deals with the business after you have established it).
If you have a notion or an idea for a business, this will help you work out whether it is going to be worth it, how to get started, and how to turn it into a viable enterprise.
Jonathan Clarke’s #3 book in the Property Tribes Essential Property Book List: “Shows how a simple idea scribbled on the back of a beermat whilst chatting with mates in a pub can potentially turn into a million pound business.”
Property Tribes Recommends